Are you a bettor looking to maximise your winnings? Best Odds Guaranteed could be the key to increasing your profits.

In this article, we will explore what Best Odds Guaranteed is, why it is important for bettors, and which UK bookmakers offer this promotion.

We will also delve into why Bet365, William Hill, Ladbrokes, Betfair, and Coral are considered the best for Best Odds Guaranteed, highlighting their competitive odds, wide range of sports and markets, user-friendly interfaces, and reliability.

We will provide tips on how to take advantage of Best Odds Guaranteed, such as comparing odds from different bookmakers, placing bets early, and staying updated on promotions and offers.

Stay tuned to learn how you can make the most of this beneficial promotion!

What is Best Odds Guaranteed?

Best Odds Guaranteed is a promotion offered by bookmakers, particularly popular in horse racing betting, where punters are guaranteed the best price when placing a bet.

When a punter places a bet on a horse race with Best Odds Guaranteed, they are ensured that if the Starting Price (SP) odds are higher than the odds they initially took, they will be paid out at the higher price.

This is a significant advantage for bettors as it eliminates the need to constantly monitor odds fluctuations and allows them to lock in the best possible value.

Not only does this promotion benefit punters, but it also attracts more customers to bookmakers who offer it.

Bookmakers like Bet365, Ladbrokes, and William Hill are well-known for providing Best Odds Guaranteed promotions, which enhances their reputation among bettors.

Why is Best Odds Guaranteed Important for Bettors?

Best Odds Guaranteed is crucial for punters as it ensures they get the best possible returns on their bets without having to worry about missing out on higher odds, especially in horse racing where odds can fluctuate rapidly.

One of the significant benefits of Best Odds Guaranteed is the risk reduction it offers to punters. By guaranteeing that they will receive the best odds available, punters can feel more secure in their wagering decisions, knowing that they are maximising their potential returns.

This promotion is especially valuable in the context of sports betting, where odds play a critical role in determining the profitability of a bet.

In horse racing, in particular, where the odds can change drastically leading up to a race, Best Odds Guaranteed provides punters with peace of mind and the opportunity to capitalise on favourable odds.

Which Bookmakers Offer Best Odds Guaranteed?

Several bookmakers, both in the UK and Ireland, offer the Best Odds Guaranteed promotion, with popular choices including William Hill and Paddy Power known for their commitment to providing competitive odds.

Aside from William Hill and Paddy Power, other prominent bookmakers that excel in offering the Best Odds Guaranteed feature are Bet365 and Betfair.

Bet365, a household name in the betting industry, is widely recognised for its user-friendly platform and extensive range of markets, ensuring punters have a diverse selection to choose from.

On the other hand, Betfair differentiates itself with its innovative betting exchange model, allowing users to bet against each other rather than against the bookie.

This unique setup often leads to highly competitive odds and better value for customers, especially in horse racing where odds can fluctuate significantly.


Bet365 is a leading betting site known for offering Best Odds Guaranteed on various sports events, requiring customers to place a qualifying bet to avail of this promotion.

For those unfamiliar with the concept, Best Odds Guaranteed ensures that if you place a bet on a horse or greyhound race and the starting price ends up higher than the odds you wagered at, Bet365 will pay you out at the better odds. This feature is exceptionally popular among punters as it provides them with added value and security.

To participate, customers simply need to place a bet on an eligible race, usually available on selected UK and Irish horse races. If the starting price is higher than the odds you backed, you automatically receive the higher payout.

Take a look at our Bet365 review, where we delve into all of their offers, welcome offers and more.

William Hill

William Hill is renowned for its Best Odds Guaranteed on horse racing, ensuring punters receive the best odds on their bets, even if the starting price is higher.

This promotion is a favourite among horse racing enthusiasts because it offers peace of mind and value. With Best Odds Guaranteed, bettors can place their wagers with confidence, knowing they will be paid out at the highest odds if the starting price drifts.

William Hill provides other exciting promotions, such as money-back specials, free bets, and enhanced odds, enhancing the overall betting experience for customers who enjoy horse racing. These promotions add extra excitement and value to an already thrilling sport.

Use our complete guide of to find out everything you need to know, not just about BOG, but their licensing, ownership and latest offers.


Ladbrokes is a trusted bookmaker known for providing competitive odds and Best Odds Guaranteed, particularly popular among horse racing bettors seeking the best value for their wagers.

This feature ensures that if the starting price of a selected horse is higher than the odds you took when placing the bet, Ladbrokes will pay out at the higher odds.

This guarantee not only gives punters peace of mind but also enhances their chances of maximising their winnings.

By offering the Best Odds Guaranteed promotion, Ladbrokes stands out in the market and demonstrates their commitment to customer satisfaction and loyalty.

Such initiatives help in fostering a strong and loyal customer base, as punters are naturally drawn to bookmakers that prioritize their interests.

Get your hands on other fascinating offers with the help of our analysis on


Betfair stands out for its Best Odds Guaranteed feature, catering to punters interested in matched betting strategies to maximise their potential returns while enjoying competitive odds.

This feature ensures that bettors receive the best possible odds on their selections, making it a valuable tool for those implementing matched betting tactics.

By guaranteeing the best odds between the time a bet is placed and when the event starts, Betfair offers a significant advantage to those employing this strategy.

With Best Odds Guaranteed, customers engaging in matched betting can confidently place their bets knowing that they will benefit from any potential price rises.

This promotion adds an extra layer of security and potential profit, contributing to a more fulfilling betting experience overall.

Betfair’s review tells you everything you need to know about the bookmaker, their promotions and more.


Coral is a popular choice for punters looking for Best Odds Guaranteed, especially in horse racing, and also provides valuable horse racing tips to enhance punters’ experiences.

This well-known betting platform not only offers competitive odds, but also ensures that punters receive the best possible value for their wagers.

One of Coral’s standout features is its Best Odds Guaranteed promotion, which guarantees that if the starting price is greater than the odds bet, punters will be paid out at the higher price.

By complementing their odds with expertly curated horse racing tips, Coral distinguishes itself as a resource for both novice and seasoned punters alike.

These tips provide valuable insights and analysis, helping punters make informed decisions and potentially increase their chances of winning.

Our Coral review dives deep into what they’re about, their licensing, history and of course, the advantages they have over other bookies.

What Makes These Bookmakers the Best for Best Odds Guaranteed?

These bookmakers excel in offering Best Odds Guaranteed due to their competitive odds, innovative features like a bet builder, and ensuring a user-friendly, secure platform for punters.

Their unwavering dedication to enhancing user experience sets them apart from the competition.

By constantly innovating with features such as enhanced odds and personalised bet builders, these bookmakers have captured the attention of punters seeking a dynamic and engaging betting experience.

Best Odds Guaranteed not only reflects their commitment to fair play but also showcases their understanding of the needs and preferences of their customers.

This customer-centric approach has solidified their reputation as industry leaders, earning the trust and loyalty of bettors worldwide.

Competitive Odds

One of the primary reasons these bookmakers are preferred for Best Odds Guaranteed is their consistent offering of competitive odds, ensuring punters get the best value for their bets with higher odds compared to other bookmakers.

This commitment to providing competitive odds has made these bookmakers stand out in the industry. For instance, when comparing the odds between different platforms for a popular horse racing event, it becomes evident that these bookmakers consistently offer more attractive odds, ultimately resulting in potentially higher returns for punters.

Their dedication to maintaining competitive odds extends beyond just horse racing. In major sporting events, such as football matches or tennis tournaments, customers can find odds that often surpass those offered by their competitors.

Wide Range of Sports and Markets

Aside from Best Odds Guaranteed, these bookmakers offer a diverse selection of sports and markets, making them a top choice for punters interested in placing multiple bets across different sporting events.

Whether you’re a fan of football, basketball, tennis, or niche sports like table tennis and handball, you’ll find a wide range of options to place your bets on.

These bookmakers provide markets beyond traditional match outcomes, such as player statistics, team performance, and even live in-play betting for that added thrill.

By catering to the varied interests of punters seeking diversity in their betting choices, these platforms create an exciting and dynamic betting environment that ensures there’s something for everyone.

User-Friendly Interface

Another factor that sets these bookmakers apart is their user-friendly interfaces, ensuring a seamless betting experience for customers availing promotions like Best Odds Guaranteed or cover bets.

These intuitive interfaces are designed to provide users with easy navigation, quick access to betting markets, and seamless transactions.

Visually appealing layouts and clear menus make it effortless for customers to place bets on their favourite sports events or games. The inclusion of search bars, filters and personalised settings helps users find relevant information swiftly.

The incorporation of live chat support or FAQ sections further enhances the overall user experience by offering immediate assistance and resolving queries promptly.

Reliable and Secure

These bookmakers prioritise reliability and security, assuring customers that their bets, especially in racing, are placed securely and receive prompt updates on any changes, such as early price adjustments.

The emphasis placed by these betting platforms on reliability and security is at the core of their operations, serving as a foundation for building trust with their clientele.

To ensure the safety of customer data and betting transactions, stringent measures are implemented, ranging from advanced encryption protocols to regular security audits.

This proactive approach not only safeguards sensitive information but also provides customers with peace of mind, knowing that their personal details and financial transactions are protected from unauthorised access.

By maintaining a secure environment, these bookmakers uphold their commitment to fostering a trustworthy betting experience.

How to Take Advantage of Best Odds Guaranteed?

To maximise the benefits of Best Odds Guaranteed, punters should compare odds across different bookmakers, utilise promotions like bet credits or extra place offers, and focus on strategic horse racing bets that align with this promotion.

When comparing odds, it’s essential to shop around and not settle for the first offer that comes your way. Keeping an eye on the odds offered by various bookmakers can give you a significant edge in finding the best value for your bets.

Taking advantage of promotions can enhance your betting experience and potentially increase your winnings. Consider signing up for newsletters or keeping an eye on social media for exclusive promotions that could boost your returns.

When making betting decisions, do your research and stay informed about the latest trends in horse racing. Analysing form guides, jockey performances, and track conditions can help you make more educated bets that are likely to pay off, especially when combined with the benefits of Best Odds Guaranteed.

Compare Odds from Different Bookmakers

One way to take advantage of Best Odds Guaranteed is by comparing odds from various bookmakers to ensure you are getting the best possible value for your bets, especially when placing multiple bets.

When comparing odds, it’s crucial to note that slight differences can have a significant impact on your overall winnings. For example, if you choose Bookmaker A with odds of 4/1 for a particular event, while Bookmaker B offers 5/1, you stand to make more profit by betting with Bookmaker B. This extra income may seem small in isolation but can add up when betting frequently or on multiple events.

Through comparing odds, you not only secure the best value for your bets but also enhance your chances of making a profit in the long run. Consider this practice as a crucial step in your betting strategy to maximise returns and stay ahead of the game.

Place Bets Early

Placing bets early can be advantageous when utilising Best Odds Guaranteed, as it allows punters to secure favourable odds before any potential price adjustments, a strategy supported by bookmakers like Sky Bet.

By placing bets early, punters increase their chances of capitalising on the initial odds offered by bookmakers. This proactive approach can be particularly beneficial when dealing with fluctuating odds in dynamic betting markets.

Early betting enables punters to avoid the risk of odds decreasing closer to the event, ensuring they lock in the best possible value.

Bookmakers such as Sky Bet value early bettors by providing attractive odds and incentives to encourage this strategy.

Embracing early betting not only enhances the excitement of wagering but also enhances the overall betting experience for punters.

Keep Track of Promotions and Offers

Staying informed about the latest promotions and offers from guaranteed bookies is essential for punters looking to make the most of Best Odds Guaranteed and other sports betting benefits.

By keeping a close eye on promotions, punters can take advantage of enhanced odds, free bets, and cashback offers that can significantly boost their potential winnings.

Bookmakers like Bet365, William Hill, and Ladbrokes are well-known for their regular promotions, providing punters with ample opportunities to maximise their bets.

Regularly checking these promotions allows punters to compare the best deals across different bookmakers, enabling them to make more informed betting decisions.

Staying updated on promotional offers can help punters adapt their strategies and capitalise on lucrative betting opportunities as soon as they arise.

Frequently Asked Questions

What is Best Odds Guaranteed and which bookmakers offer it?

Best Odds Guaranteed (BOG) is a promotion where bookmakers guarantee to pay out at the higher odds if the starting price (SP) is greater than the odds you placed your bet at.

Some bookmakers that offer BOG include William Hill, Bet365, and Ladbrokes.

Why is Best Odds Guaranteed important for bettors?

BOG is important because it gives bettors the chance to potentially earn more money from their bets.

If the odds increase after you place your bet, you will still be paid out at the higher price. This can make a significant difference in your overall winnings.

Are all sports and races covered by Best Odds Guaranteed Bookmakers?

Not all sports and races are covered by BOG bookmakers.

The most common sports that offer BOG are horse racing and greyhound racing.

Some bookmakers may also offer BOG on other sports such as football and tennis, but it is not as common.

Do I need to do anything to activate Best Odds Guaranteed?

You do not need to do anything to activate BOG. It is automatically applied to eligible bets.

However, it is always a good idea to double check with the bookmaker’s terms and conditions to ensure your bet is eligible for the promotion.

Which UK bookmakers are known for having the best odds guaranteed promotions?

Some of the top UK bookmakers that are known for offering the best odds guaranteed promotions include Bet365, William Hill, Ladbrokes, Coral, and Betfair.

It is always worth comparing the odds and promotions from different bookmakers to find the best deal for you.

What should I consider when choosing a Best Odds Guaranteed Bookmaker?

When choosing a BOG bookmaker, you should consider the range of sports and races covered, the odds offered, the terms and conditions of the promotion, and the overall reputation and reliability of the bookmaker.

It is also important to compare different bookmakers to find the best value for your bets.